How simple is it to launch a new eCommerce Store?
I would say that if it’s done using one of the most used eCommerce platforms, Shopify, it becomes as easy as a cakewalk!
Do you know?
-Currently, there are over 7000 Shopify Plus stores.
-More than 8,20,000 merchants are associated with the Shopify platform to turn them into a go-to platform for eCommerce.
-1 Million users use Shopify to unify their sales wherever in the world they sell
-30% growth in revenue (YoY) is witnessed by brands using Shopify to unify their in-store and online sales.
source
Shopify is necessarily built to enable markers and merchants to start their small and unique businesses and enable them to scale in whatever way is best for them. Furthermore, to level their brand name with that of the overlords, (Amazon, eBay, etc.) marketing is the next big thing to focus on.
An online store needs to do good marketing which is vital for a business to prosper since 99% of the purchase processes today, happen through the Internet, from the first visit to the purchase and repurchase.
“Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?”
– Jim John
Whether you are starting your online store, or you have one on the air, possessing a digital marketing strategy in hand is a significant factor that leads a business to pave its path of long-term success. And for a Shopify integrated store, the rule remains the same.
But what is Shopify?
Many among you might be familiar with the term; however, might not know its comprehensive description.
You might be thinking that Shopify does magic to your e-shop or e-business, well to a great extent it does, nevertheless, one needs to roll up his sleeves to derive the expected traffic and sale from their venture.
Well, Shopify is a platform that allows you to create an online store without technical knowledge and in record time, without also having to worry about updates to plugins, servers, visions, and other elements.
It is a CMS platform in which you can create a store and sell your products on the Internet with the possibility of designing your online store to your liking without the need for programming.
The Shopify platform is distributed in SaaS mode (Software as a Service); in other words, i is hosted by the developer or service provider company, and not at the company’s facilities, so that users can work with it remotely.
Simply said, It’s in the Cloud!
Shopify is a great system to be able to create online stores with incredible speed, some very suitable templates (designs) to achieve a higher conversion rate and many apps that you can install, and that allows you to fully personalize the experience of you client in your online store.
[Prefer Reading: “How Much Will it Cost to Develop an Ecommerce Website with its Native App?”]
Let’s take a look at some of its advantages Shopify offers
Shopify Benefits for your eCommerce Business
-Shopify is a simple platform to create and manage. You can start selling in a few days and even have your own blog.
It’s an ideal space to promote your store. Any eCommerce agency can solve the initial configuration of your store much faster and much less than what it would cost with the other platforms.
-It also takes care of web hosting, so you only have to worry about managing your store, selling as much as possible, and building customer loyalty.
-With Shopify, you can design and customize your store to your liking. The platform accommodates more than 70 templates so you can adapt your online store to the needs of your business.
If you want to add more functionalities or improve some aspects of the design you can create your own design with HTML and CSS.
-Its responsive version is excellent and one of the most valued. It’s highly crucial that your online store displays correctly on any smart device, as most of the sales are expected to be generated from mobile phones.
-You will have unlimited bandwidth, cover any size of the product inventory or customer database.
-You can immediately manage each order as you receive email notifications and alerts each time a sale is generated. This immediacy is highly valued and appreciated by the consumers.
-The Shopify platform allows you to connect and sell simultaneously through Facebook, Instagram, or Amazon, among others for a small fee (additional) which provides you access to a more segmented audience, obtaining greater profitability.
-You no need to have specific storage space for your products, since Shopify can be integrated with dropshipping sites so that you will never see or manipulate a product if you do not want to.
-It includes more than 100 international payment gateways which allow you to sell locally and internationally in a completely safe way.
-It incorporates an automatic tax system you will not have to worry about applying the taxes of each country since the platform will do it for you.
-It offers optimal security and protection for companies and clients, essential to keep compromised data from both parties safe.
-And it also offers excellent customer service and technical support in terms of speed and efficiency.
[Remember,
An online store is still a web page for which you must possess a domain.]
Furthermore, Shopify can help you optimize your online stores and acquire the best user experience.
Now let’s glance at some of its influential factors:
#Free Features
Shopify offers a wide variety of free features. You can load a theme in your eCommerce and customize it to adapt it to the style of your brand.
Shopify mobile app development also enables you to choose free fonts, change color themes, add your own images, and if you want to add more images, it offers a wide variety of eCommerce-themed stock photos that you can opt for.
#Wide Variety of Shopping Apps
In Shopify, you will have a cost, but there are also a large number of free applications in the store and for which you do not need to add applications to your website. Countdown timers, background image removers, product sourcing apps, etc.
#Shopify Support Community
Shopify has a great support ecosystem. It has its own blog where eCommerce experts can share strategies and techniques. On the other hand, Shopify Academy offers eCommerce courses.
#The Shopify Cloud
Shopify is in the Cloud, giving you a plan B in case you experience a crash on rare occasions. In this way, the chances that your online store will not work, are very low.
The cost of the Shopify cloud is included in the subscription.
[Prefer Reading: “Digital Transformation Checklist for Your Business.”]
How to Grow your Shopify Store?
Certainly, you can grow your Shopify store by implementing Digital Marketing Strategies and tactics.
#SEO
Improve the position of your online store in Shopify on Google. Increase the visits of your potential customers compared to your competitors and the volume of your business.
#SEM and Social Ad Strategies
You can create and post ads on various platforms. The most effective paid advertising strategies take place mainly on Google and on social networks such as Facebook and Instagram.
Depending on your business, we recommend choosing the platform most used by your audience. It is important to choose a platform where it is easy for you to identify your ideal client.
#Content Marketing
Through content creation, you can differentiate yourself from your competition. A large number of online stores do not use content marketing strategies on their websites as often, those responsible for online stores want to see benefits and increases in their income, in the short term, so they prefer to invest their efforts mainly in advertisements.
But the acquisition costs of investing in ads for months are very high.
By doing content marketing via the Shopify platform, users can earn medium/long-term results, higher conversion rates, and lower advertising costs.
#Social Networks
Nowadays, through social networks, you can create an audience for your business even before making your online store public. If you have an established audience on social networks, you can generate traffic and sales using the link in biography or story.
With all that said, NetSet can help you get closer to your potential customers and boost your eCommerce store’s sales, leveraging Shopify and customizing your e-store as per your requirements, giving it a new look and feel.
Need help to get business results?
Want to raise your eCommerce brand’s outreach?
Are you looking for the right strategy to double your online sales?
Narrow your search for hunting the answers to the above via consulting NetSet’s adroit digital marketers and web experts who are known to provide wise advice over enhancing and expanding your business in the most righteous way.
[Prefer Reading: “X-Purpose Ready to Use Online Delivery Mobile App [Grocery, Food, Pharmacy, And More]”]
