{"id":925,"date":"2021-01-20T12:03:19","date_gmt":"2021-01-20T12:03:19","guid":{"rendered":"http:\/\/localhost\/insights\/?p=925"},"modified":"2026-06-02T07:50:17","modified_gmt":"2026-06-02T07:50:17","slug":"mobile-app-personalization-an-opportunity-for-business-disruption","status":"publish","type":"post","link":"https:\/\/www.netsetsoftware.com\/insights\/mobile-app-personalization-an-opportunity-for-business-disruption\/","title":{"rendered":"Mobile App Personalization: An Opportunity for Business Disruption"},"content":{"rendered":"

The digital world is all about bringing innovation via buzzing ideas, technical advancements, immersive applications, smart tools and devices, and more in order to make a successful world where greatness and uniqueness are normal.<\/span><\/p>\n

Following a multidisciplinary approach, businesses today intend to deliver quality services without making any compromises to achieve enhanced customer experience (CX).<\/span><\/p>\n

Do you know that our globe accommodates 2.2 million smartphone users where all together 37.8 billion apps were downloaded in the second quarter of 2020?\u00a0<\/span><\/p>\n

With great statistics upfront, businesses need to realize that there is a massive opportunity to empower users, leverage customer experience, strengthen the online presence, and generate hefty revenues.<\/span><\/p>\n

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Global App Downloads Quarter-Wise (in Billions)<\/span><\/p>\n

Source<\/span><\/a><\/p>\n

Nevertheless, it\u2019s easier said than done!<\/span><\/p>\n

When the talk is about leveraging CX in strategic form the two fueling fragments namely customization and personalization can\u2019t be missed to get the fire on. Where Customization is merely applying changes as per the user, Personalization goes a step ahead and focuses on rendering a user much more than expected.<\/span><\/p>\n

Given the level of competition in the <\/span>mobile app development<\/span><\/a> industry, the personalization of apps is the next evolutionary step that comes after customization and is considered a meaningful differentiator for app creators.<\/span><\/p>\n

Scaling retention, powering user engagement, and deriving consistent conversions is possibly practical by integrating a strong and effective personalization<\/span><\/p>\n

\u201cWhen done Right, Personalization lends focus and adds beauty to your App Design.\u201d<\/i><\/strong><\/p>\n

A significant shift towards personalization is evident as virtually all industry segments are performing it already but there exist many personalization failures that indicate not to take it sparsely.<\/span><\/p>\n

The Need of the Hour: Mobile App Personalization\u00a0<\/span><\/h1>\n

\u201cPersonalization is a step beyond Customization.\u201d<\/i><\/strong><\/p>\n

98% of marketers<\/span><\/a> state that personalization advances customer relationships where nearly 89% of the digital businesses have pivoted the liver to invest in personalization.<\/span><\/p>\n

Personalization is a dynamic process that happens in real-time and in the context of apps it\u2019s about tailoring the app experience effectively aligned with user-specific needs. A user wants to be understood, feel special, and demand for his requirements to be met, and the sword of personalization hits the same.<\/span><\/p>\n

Mobile app personalization is about drafting everything just for the end-users, all of it individualized and relevant to the user. This implies that your personalized mobile applications can include push notifications (obvious and for sure), recommendations, discounts, tips, and much more centric to the desires of users.<\/span><\/p>\n

One needs to go beyond the obvious to survive in a hyper-competitive environment. Addressing uses by names, sending them birthday coupons, etc. is old school and not enough. User\u2019s expectations have gone to the next level where they demand to witness tailor-made customer experience right from the first-time app launch.<\/span><\/p>\n

Let\u2019s learn it from Starbucks.<\/strong><\/p>\n

Occupying more than 14.2 million active U.S. rewards program members, the brand continues to solidify its digital relationships by bringing mobile payment with personalized features of earning rewards and making in-store purchases, but in an exceptional way.\u00a0<\/span><\/p>\n

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The app renders an excellent level of convenience to the users for making their product payments via scanning a barcode (from their smartphone) linked to their registered Starbucks Card. Further, it also gives the option of \u2018Shake to Pay\u2019 i.e by shaking their device they can activate the pay screen feature, thus, allowing ease of comfort over one of the obligatory app functions.\u00a0<\/span><\/p>\n

Additionally, the app allows customers to earn stars in the form of rewards via its My Starbucks Rewards program where users can track and redeem their rewards, manage their accounts, and gain access to new product information and promotions.<\/span><\/p>\n

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With this one can deduce that<\/span><\/p>\n

Personalization Attracts & Enhances
\n<\/span><\/i>-User Engagement
\n<\/span>-Retention
\n<\/span>-Individual Relationships
\n<\/span>-In-App User Experience
\n<\/span>-Efficiency and Customer Satisfaction<\/span><\/p>\n

Tips and Tricks to Deliver Highly Differentiated User Experience<\/span><\/h2>\n

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source<\/span><\/a><\/p>\n

NetSet deeply understands the significance of one-to-one personalization across different platforms and devices and comes with some strategic techniques that are followed during digital product development.<\/span><\/p>\n

Let\u2019s take a rundown:<\/span><\/p>\n

#1 Set the User Data & Analytics Backbone in Place<\/span><\/h2>\n

Getting a personalization strategy in place proves to be effective if appropriate user data is gathered and utilized to expect favorable outcomes out of it.\u00a0<\/span><\/p>\n

Before developing a mobile application a deep R&D is required to collect the right demographics, device-type information, geolocation, etc. that helps to capture the fundamental data parameters at the time of the user onboarding stage. (registration\/login)<\/span><\/p>\n

While constructing a mobile app for all-type users, one must get a unified view of every user in real-time that will further refine your techniques. Factors that contribute:<\/span><\/p>\n