{"id":847,"date":"2020-12-17T11:59:04","date_gmt":"2020-12-17T11:59:04","guid":{"rendered":"http:\/\/localhost\/insights\/?p=847"},"modified":"2026-06-02T09:03:54","modified_gmt":"2026-06-02T09:03:54","slug":"business-growth-tactics-to-keep-up-the-pace-in-2021-100-proven","status":"publish","type":"post","link":"https:\/\/www.netsetsoftware.com\/insights\/business-growth-tactics-to-keep-up-the-pace-in-2021-100-proven\/","title":{"rendered":"Business Growth Tactics to Keep Up the Pace in 2022 [100% Proven]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 has been a challenging year for all humanity, and of course for companies in most industries, as it has forced them to work on sustainability plans to face the different challenges left by the pandemic. Companies are planning what 2021 and the years to come will be like when they expect profitable and sustainable growth to be more and more competitive, but how to make it possible?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a need to compile all the previous year\u2019s experiences and identify <\/span><a href=\"https:\/\/www.netsetsoftware.com\/insights\/growth-hacking-a-one-stop-solution-for-rapid-business-expansion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">opportunities for growth, development, and competitiveness<\/span><\/a><span style=\"font-weight: 400;\"> and make <\/span><span style=\"font-weight: 400;\">counterintuitive choices at the right times and thus obtain profitable growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2021 is straight around the corner and if you haven\u2019t crafted the game plan for the year ahead, better initiate it, taking into consideration the peaks and valleys of the previous year\u2019s plan and schemes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a rundown at some proven techniques to be applied:<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Business Growth Trends to Look Out for in 2021<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">#Revisit the Fundamentals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whichever business type you delve into, there are a few elements that you as a brand\/identity need to focus on <\/span><span style=\"font-weight: 400;\">to accommodate <\/span><a href=\"https:\/\/www.netsetsoftware.com\/insights\/digital-transformation-checklist-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital Transformation.<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2848\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/Add-a-subheading.jpg\" alt=\"\" width=\"1200\" height=\"630\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What you offer, how you want to outreach, what you will do, what you used to do, and many other interrogatives will surround you while you step into creating a growth plan for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then it&#8217;s time to re-examine the following sensitive segments that have a direct influence on business progression:<\/span><\/p>\n<p><b>-An Ideal Customer<br \/>\n<\/b><span style=\"font-weight: 400;\">Ideal Customer.<br \/>\n<\/span><span style=\"font-weight: 400;\">Besides having the list of buyer personas and target audience, rethink the ideal customer of today and tomorrow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a comparison list and pen down the features, patterns, behavior, elements, needs, etc. of the present and future customers\/clients that best describe them and drive them by putting an impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you build a robust base for customer acquisition.<\/span><\/p>\n<p><b>-Unique Selling Proposition\/Points (USP)<br \/>\n<\/b><span style=\"font-weight: 400;\">If you think your business is unique and no one has ever done it before, you might be mistaken as the idea or concept might be in construction or would have already been used by someone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So again, get down to reform your unique selling points, simultaneously not keeping this misconception that you have no competition around or across the globe. Even if you are different, work on how you can be better than the rest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your product\/service must be a revolutionary asset to promote where there is a great need for you to work on keywords so that customers can easily find you on search engines. And you are wise enough to know how Google rankings can be laddered.<\/span><\/p>\n<p><b>-Mission Statement<br \/>\n<\/b><span style=\"font-weight: 400;\">Once the above crucial milestones are achieved, get set to forge a mission statement that requires you to do a ground-up on your work training, good-bad business experiences, and the real value you ought to provide to the end-users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, this might consume very little time and effort as you would hardly see very little changes to make in this segment.<\/span><\/p>\n<p><b>-Target Platform<br \/>\n<\/b><span style=\"font-weight: 400;\">The means of marketing and the mode of doing it are plenty and extensive both online and offline. Business marketing has a significant roleplay in accomplishing business tasks and, thus, pre-planning is what will lead you to the road of success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Draft a listicle of 5-8 different platforms that have generated potential prospects and leads for you and act as the essential need for future business targeting.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#Customer Experience be the Utmost Priority<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What actually we understand by customer experience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I were a layman, I would simply infer customer experience as:<br \/>\n<\/span><span style=\"font-weight: 400;\">An individual\u2019s experience during his overall journey with a business or a brand (with all points of contact) matches the levels of the individual\u2019s expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You show love to customers by developing customized mobile apps, personalized beauty products, feature-rich websites, awe-inspiring sports shoes, and many others as per the different niche.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But is your love for customers reciprocal?<br \/>\n<\/span><\/i><span style=\"font-weight: 400;\">From many, the answer comes<\/span><i><span style=\"font-weight: 400;\"> No<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s surprising and hard to believe that SaaS companies, running with a subscription-based model, generates between 70%-90% revenue from renewals and upsells bolstered by existing customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2873\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/image_thumb.png\" alt=\"\" width=\"610\" height=\"288\" \/><\/p>\n<p><a href=\"https:\/\/www.forentrepreneurs.com\/customer-success\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The health of a business is directly proportional to its ability to retain its customers and acquire new ones and to raise the banner of health it\u2019s necessary to ensure that your customers are happy and contented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes a happy customer?<br \/>\n<\/span><span style=\"font-weight: 400;\">Now it\u2019s a simple thing to understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers bought a product\/service from you, they showed their trust in you and expect to get a clear business benefit from you. Now, to make them happy and delighted you need to make sure that they get the business benefits they hoped for.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\"><i><span style=\"font-weight: 400;\">\u201c77% of customers would recommend a brand to others even after having a single positive customer experience.\u201d<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Thus, to achieve enhanced customer experience, make sure that the people who gave you their vote of trust must get those advantages that caused them to sign up in the first place.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2858\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/Screenshot-3.png\" alt=\"\" width=\"891\" height=\"325\" \/><\/p>\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/what-customers-want-you-to-know-about-them\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, good customer service also adds to bringing up a high-level customer experience where a short response time helps to increase sales, improve customer satisfaction, and prevents losing your customer(s) to a competitor.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[Prefer Reading: <\/span><\/i><a href=\"https:\/\/www.hotjar.com\/customer-journey-map\/\"><i><span style=\"font-weight: 400;\">\u2018How to Create a Customer Journey Map that Improves Customer Success?\u2019<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">#Personalization is the Key<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2870\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/facts-about-personalization-updated.png\" alt=\"\" width=\"620\" height=\"400\" \/><\/p>\n<p><a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Earlier personalization had results like<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2018Wow, they know my name!\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s more like:<br \/>\n<\/span><i><span style=\"font-weight: 400;\">\u2018How do they know about my last purchase?\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Personalization is no new but still is an effective technique to be necessarily applied in the new normal of doing business. It\u2019s true that Facebook and Google kind of spy on us but that\u2019s merely to predict our online behavior so that they can deliver the most relevant search results to the users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2868\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/examples-of-personalized-marketing-shopdirect-summer.jpg\" alt=\"\" width=\"620\" height=\"376\" \/><\/p>\n<p>And another for a cold one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2869\" src=\"https:\/\/www.netsetsoftware.com\/insights\/wp-content\/uploads\/2020\/12\/examples-of-personalized-marketing-shopdirect-winter.jpg\" alt=\"\" width=\"620\" height=\"374\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c69% of the buyers can willingly pay more to witness a more personalized experience in their purchases.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">And, that\u2019s no harm, as it\u2019s we who feel privileged at the moment when we get the right thing at the right time when we need it the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is exactly what your buyers and customers desire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization is an effective marketing technique that can do wonders in acquiring new customers while retaining the existing ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tricks to Leverage Personalization Meter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recommend products\/services based on user interest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote exclusive one-to-one offers, targeting individual personalities\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow customers to choose the mode of communication, the type of service to avail, the time intervals of delivery, and much more falling into the category<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be aware of the customer history &amp; intent each time they engage with you<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">[Prefer Reading: \u201c<\/span><\/i><a href=\"https:\/\/www.netsetsoftware.com\/insights\/b2me-marketing-where-brands-get-more-personal\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">B2Me: Marketing where Brands Get More Personal<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u201d]<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">#Align &amp; Streamline Sales-Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales and marketing teams when alined together for work can output powerful results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">38% higher win rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3x times growth in customer acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">32% higher revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">67% hike in closing deals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">19% faster revenue growth<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is because the right prospects are being streamlined through the sales\/marketing funnel where their alignment is worth the effort. \u2018Lead Quality\u2019 is a topic for a long debate, nevertheless, the duo of both the teams working hard generate high-quality leads with more improvements in the conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benefits Falling Under:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crystal clear understanding of customer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better engagement between teams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear mapping of the customer journey<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More feedback from the customer and better implementation of the same<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Development of a more defined and targeted strategy<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">#Kingpin Data-Driven Decision Making<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instincts work, but data-driven decisions are the ones that derive as expected results in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One must be relying on data today to make smart business decisions!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suggestions, ideas, and opinions do add up so why not take them up by real people who will render real insights in the form of data which can help you make a data-driven decision that would be fast and based on practical thoughts and customer feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data-driven decision-making (DDDM) forms a base over facts, metrics, and analysis that guides business decisions that well-aligns with defined objectives, and undertaken initiatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The phenomenon helps to validate a course of action before making a commitment towards it where the data collected informs more of what worked and less of what may or may not work, thereby, enabling you to be more decisive and efficient.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[Prefer Reading:<\/span><\/i><a href=\"https:\/\/www.superoffice.com\/blog\/data-driven-decision-making\/\"><i><span style=\"font-weight: 400;\"> \u201cData-Driven Decision Making: How to Make Smarter Decisions to Fuel Business Growth.\u201d<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">#Keep a Multi-Plan Approach<\/span><\/h2>\n<h6><span style=\"font-weight: 400;\">With uncertainty to continue in the coming year, one must list out potential contingencies and address them proactively with strategic responses.<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">One must keep more than one backup plan that can address different unprecedented scenarios (like remote and on-demand environments, reopening at a slower pace, service disruptions, and many more.) considering the experience gained in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Constructing and concreting multiple business plans would help you to be prepared beforehand for any pivots from one scenario to another, counteracting the pervasive difficulties. Resilience and a positive outlook is the need to form the basis of a <\/span><i><span style=\"font-weight: 400;\">new normal <\/span><\/i><span style=\"font-weight: 400;\">which further leads to business transformation, reaching your full entrepreneurial potential.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[Prefer Reading: \u2018<\/span><\/i><a href=\"https:\/\/www.netsetsoftware.com\/insights\/businesses-to-influence-consumers-in-the-new-normal-get-set-for-the-next-normal\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Businesses to Influence Consumers in the New Normal &amp; Get Set for the Next to Normal<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u2019]<\/span><\/i><\/p>\n<h1><span style=\"font-weight: 400;\">Afterwords<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Defining objectives and goals are old schools as at this point in time we know what we have gone through and are very clear with the business motive. The change of scenery requires the adoption of new norms more than ever as the speed of customer\/consumer reaction becomes decisive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s true that we are facing a 2021 scenario paradoxically of \u2018stable uncertainty\u2019 but there is a ray of hope for all types of businesses that can broaden the horizons of the road leading to success and achievements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies should never stop and draw proactive strategies for the year ahead as there is always excessive hope of growth in the crisis time which only needs to be explored aggressively.<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 157px; top: 4265.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2020 has been a challenging year for all humanity, and of course for companies in most industries, as it has forced them to work on sustainability plans to face the different challenges left by the pandemic. Companies are planning what 2021 and the years to come will be like when they expect profitable and sustainable &hellip;<\/p>\n","protected":false},"author":10,"featured_media":2867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":4,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":5370,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/posts\/847\/revisions\/5370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netsetsoftware.com\/insights\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}